Social Media can be a confusing place for anyone, especially when you are a business trying to achieve genuine results. That could be brand exposure, increased loyalty, leads, more engagement etc.

However, achieving these results takes time and of course, you need to be in the right place. This article will help you determine where you need to be for your business to maximise the results you want.

Let’s not lie, social media can be frustrating. As businesspeople, we want to see results straight away. Unfortunately, that’s not going to happen on social media and its less likely if you are focusing your efforts in the wrong place. You can’t be selling kids toys on LinkedIn as an example.

Answer these quick questions for the social media platforms you are currently on:

  • Why am I using this platform?
  • Who will reach on this platform?
  • What post types work best on this platform?
  • How are my posts unique to this platform?

If you are struggling to answer these questions, it might be worth rethinking why you are investing your time there.

The best way to determine where you should be is looking at where your clients are.

Where are the decision-makers who buy your products?

Here’s a link to SproutSocial one of the places we go to for clients when to determine where their customer base is: https://sproutsocial.com/insights/new-social-media-demographics/

It is important to do the research and invest your time on getting it right at the start. Otherwise, you’ll be wasting your time, only to have to revert back to the beginning and replan your strategy.

Now you know where your audiences are, it’s time to get set up. Keep an eye on our posts to set up the perfect profile.

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